MBD announces A New Director of International Sales

Starting January 2021, MBD is pleased to announce that Mr. Frank Van Riel will be joining our sales team as Director of International Sales for Europe, Middle East, and Asia.

He brings with him over 18 years of experience in the Baking Industry, serving in different roles including operations, product quality, and customer service, as well as years of experience in Sales for bakery and confectionary equipment.

His post graduate studies include Wageningen Bakery School, the University of Food Technology in Netherlands and Business Management studies from Oxford University in England. These post graduate studies prepared him for the industry he now serves and affords him a unique perspective in helping Customers meet their automation needs in process and packaging equipment.

Frank is enthusiastic to join our team to establish and position MBD products in the regions mentioned above. He will be a direct point of contact to our potential customers and will be working with the rest of the MBD Sales team to translate the company’s business objectives into Sales strategies that drive revenue.

Frank has over 10 years of experience working with MBD through other food OEM’s that have partnered with us for over 40 years in supplying to the Food Industry the Gold Standard in in-line crème biscuit sandwiching systems – The MBD Cookie Capper.

Frank will be part of our team stationed from the Netherlands. He lives with his wife Marita and his daughter Charlotte.

Welcome to the team, Frank!  We look forward to many years of success and partnership.

Sincerely,

Darryl E Mims

President

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